This fall we're all seeing the devasting impact an eviscerated international student pipeline is having on graduate enrollments. For tuition dependent private universities desperate for international students paying full or near-full tuition, it is impossible to replace lost revenues through domestic recruitment alone.
Professional & continuing education units within these privates provide multiple options for alternative revenues not dependent on students physically relocating or securing a visa. Fully online degrees and credit-bearing certificate programs can reach the same international markets with reasonable and intentional refocusing of international outreach and recruitment.
Tuition dependent privates that have watched their international graduate applications evaporate should be unleashing their PCE divisions to design, build and launch cohort-based online programs marketed specifically to international students in the geographies relied on for campus enrollments, removing the visa requirement from the equation entirely. They should be aggressively expanding their PCE units' existing degree-completion pathways with specializations or tracts in disciplinary domains of high interest to students in these geographies.
Waiting for immigration policy to stabilize is a passive and failing response to a long-term problem. Tuition dependent private universities smart enough to leverage their PCE division's market-sensitive programming and delivery modalities have some opportunity of recovering part of their lost international student revenues without depending entirely on a policy environment they can't control.
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